THE IMPORTANCE OF A GOOD LOGO AND STRIKING CORPORATE IDENTITY

THE IMPORTANCE OF A GOOD LOGO AND STRIKING CORPORATE IDENTITY

People often remember in images, which is easier and faster to recognize than a name or piece of text. With a logo, you can be recognized quickly. You can say a lot with it and express a feeling with it. When you see the logo of Apple or Nike, for example, all the features of that company or product come to mind. The logo, therefore, gives a certain impression very quickly. It is therefore important that your logo expresses who you are and what you stand for as a company. With a logo, you ensure the recognition and unity of your entire corporate identity.

What is a good logo?

A logo represents what you want to give as a first impression, what values ​​you stand for as a company or as a person. That can be businesslike or creative. Expensive and exclusive, accessible or, for example, sustainable. But at least professional and confidence-inspiring. You distinguish yourself from other companies and you send the right signals with the well-designed logo. That can be with certain colors, a sleek or elegant font, a unique logo, the lines and the combination as a whole.

Do I also need a house style?

You will probably use your logo for your business cards. And for your invoices, the website ... But other expressions such as advertisements, letters, brochure/flyers, or the labeling of your car, facade advertising on your business premises can also be made recognizable with a logo. You summarize all of these expressions in a house style. You also call this the corporate identity of your company. This ensures a uniform and therefore the recognizable image of you and your company. When creating the logo, the designer not only takes into account the wishes of the client, about what the logo will look like; the format will also be considered. This is important when determining what it will be used for. Consider, for example, social media. But your e-mail signature is also part of it.
The elements of a logo and corporate identity

The design of your logo and house brand contains a number of fixed elements, which you will then use for all your corporate expressions:

The image or wordmark
The spelling of the name
The typography (font (s))
The colors (color codes)
Fixed proportions of format, shape, contrast
Material use (paper)
Style elements such as photography, use of language (formal/informal) are also part of your appearance and therefore of the house style. The whole can be recorded in a brand book.
Click here for more...

Comments

Post a Comment

Popular posts from this blog

HAVE THE BENEFITS OF A WORDPRESS WEBSITE MADE

HAVE THE BENEFITS OF A WORDPRESS WEBSITE MADE To start with a small explanation, what is WordPress? WordPress is a free blog software. This means that it is a software (ie a tool) that uses a standardized programming language where all content is stored in a database. Easier said this means that it is a tool to build websites from a theme. A theme also referred to as a template, is a type of preprogrammed website in which many and sometimes all aspects of the website can be adapted to the needs of the user. Many people, therefore, use the same themes, but these are modified in such a way that the website of the user is unique and entirely according to the wishes of the user. WordPress is the most used content management system in the entire world and is therefore used by website builders and entrepreneurs. This is of course not for nothing: there are many advantages of having a WordPress website made. These benefits are clearly explained in this blog. MAKING A WORDPRESS WEBSITE OFT...
Read more

5 simple tips for an attractive and effective website

5 simple tips for an attractive and effective website How do you create an effective website that works for you? And how do you ensure more registrations for your products? This week during a coaching session I was asked how you can get a 'yes' via your website. Now there are several ways to get this done, but this week I want to give 5 simple tips that you can easily apply to your own website. In the world of the website we are often overloaded with information. That is why it is essential to communicate briefly and powerfully with potential customers so that it is immediately clear how your product or service can help them further, how they can register or get in touch with you. 5 tips for an effective website: Use short sentences Create well-arranged paragraphs Use readable fonts Provide 1 message per page Place a clear call-to-action at the bottom of every page By structurally adding these tips and deploying them on all pages of your website, you create a cer...
Read more

The positive impact of the AnySurfer label on your website

The positive impact of the AnySurfer label on your website About AnySurfer AnySurfer is a national project and aims to make websites more accessible for people with disabilities. In this context, this means useful for everyone, including people with disabilities. Did you know that around 15% of the population are people with disabilities? Of course, they also visit your website. How do you achieve accessibility? The basis of good accessibility is a good technical foundation. Therefore, carefully choose which CMS, framework, templates, modules, etc. you will use. For this, you work best with a  recognized builder. In addition, a well-thought-out structure and clear navigation are very important. Of course, we always help with the preliminary study and preparation of this. Additional advantages Because your website is built according to the above guidelines, it is not only accessible to people with disabilities but also very clear and user-friendly for people without disabi...
Read more